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2012 Holiday Sales Increase is Credited to Mobile Marketing Strategies

mobile sales upSales are up!  That’s the good news. But you might be surprised why.

This year, online shopping on Black Friday and Cyber Monday increased by 30.3% over last year’s figures and you might be as surprised as those of us in the marketing business as to why that is.

Reports are coming in and surprisingly, it’s mobile marketing that just might be the platform that pulls many businesses through this holiday season.

Mobile vs Social Media

In reports that surprised even marketers, the data regarding this holiday season’s exciting findings around what mobile is doing for businesses compared to businesses who are using  social media as a platform for driving sales this holiday sales is surprising to everyone.

Mobile Commerce News reported that “At the same time that mobile marketing is engaging consumers, retailers are also finding that social media – while interesting to consumers – is not converting them into buyers. According to IBM data, consumers did have a positive feeling about the various promotions, convenience, and shipping options available over mobile and they enjoyed the ability to communicate with retailers over social. However, at the same time, they weren’t using it to actually make any purchases”.  This is disheartening to many business owners who have put so much time, effort, and money on the table to establish a social media presence for their business’.

This Trend is Expected to Continue

It wasn’t surprising to me, I’ve known this was coming from the very beginning of mobile marketing’s inception.  I think we all did but I think what really surprised us was the timing.  We didn’t know it was going to happen this quickly.  Based on the data in these reports, one thing is perfectly clear, mobile is winning and it is expected that the numbers will continue to show this progress for mobile marketing consistently over time.  In my opinion, being able to send a message to people on a medium (mobile device) that they keep within reach for nearly every waking moment of their life seems like a pretty simple to understand strategy yet many still aren’t using it.

Further, it was reported that although shoppers did regularly use their social media accounts such as Facebook, Twitter, YouTube, and LinkedIn, the data shows that of all of the Black Friday online sales, those through social media represented only 0.34 percent.  This number is a drastic drop over last  years 35%.

The same trends were reportedly seen on Cyber Monday. While mobile marketing shined, social media generated only 0.41 percent of all online sales on that day. This drop of over 26 percent from last year’s data was more than disappointing to business owners.  You can read the entire article here

Learn More About Mobile Marketing & How it Can Help Your Business

If you would like to learn more about what mobile marketing is, what you can expect from it, and specifically what it can do for your business, we’d love to share that with you.  We are here to help you.

If you need more information ask us how you can receive our free reports “Mobile Marketing for Businesses” and “QR Code Marketing for Local Businesses”.  Both of these reports are available on this website or simply give us a call and schedule a free consultation today and we’ll bring them to you and give you a live demonstration of a mobile marketing strategy that is working successfully for a business similar to your own.

We’re here to help your sales grow!

 

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